Master Data-Driven Marketing

Royku is your online source for instructor-led training in digital marketing skills like PPC, SEO, Google Analytics, and more. Individually paced classes are taught by expert instructors to help you quickly master the skills you need.

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Actionable Training

We teach more than just theory here. We give you the tools and the know-how to implement your training immediately.

Expert Instructors

Our instructors are experts in their practices, incorporating real-world experience into every lesson.

Premium Material

It’s ‘data-driven’ training because each lesson is time, industry, and real-world-tested.

Be in Demand with Our Professional Training

Training for “Data-Driven” Marketing Professionals

All marketing should be data-driven, in our opinion. This course will teach you how to make this happen: master AdWords, SEO, Google Analytics, and Social PPC. These lessons will put you in the top 0.1% of marketing pros.

Certified Expert Instructors

Will Marlow and his team have more than 10 years of online experience building huge SEO sites, running PPC campaigns that range from $100/mo to $1,000,000/mo, and always analyzing results and sharing data with clients. We have a comprehensive understanding of inbound marketing, and these videos hide no secrets.

Scientific Approach to Learning

When you learn something new, your brain releases dopamine. And if you get positive reinforcement within 2.5 seconds of completing your learning, the dopamine serves to strengthen the specific brain cells that are responsible for the correct answers.
And if you strengthen your brain cells enough through this sub-2.5-second feedback loop, you develop super-strong brain cells in a process that is referred to as the creation of “muscle memory.” Our mission at Royku is to deliver a better training system that combines both sections of the brain that matter in learning: the cerebral cortex (book learning) and the subcortical brain (muscle memory). We have a blended learning approach that will help you build an exceptional knowledge base and highly trained muscle memory, helping you stand out from your peers.

What will you learn with Royku?

Here is a short list of the things you will learn through the Royku Training program:

Learn how to choose and implement the best online strategy

Learn how to pick the very best keywords for PPC & SEO

Find out which keywords your competitors are targeting

Effectively analyze keyword, ad, and landing page performance

Measure the impact of traffic from all sources to your website — not just advertising

Track the ROI of ad campaigns with sophisticated conversion tracking

Link marketing campaigns to third-party systems like Salesforce.com

Calculate appropriate CPL (cost-per-lead) targets based on your close rates and profit margins

Find out what factors are dragging down your SEO results

Quickly assess whether someone is doing an excellent job for you in running your SEM and SEO campaigns

Launch sophisticated display campaigns that move your audience through your sales funnel

Identify where your customers and leads are dropping off

Confidently update 10’s and 100’s of thousands of ads, keywords, and landing pages in a matter of minutes.

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Gold Belt Certification

Brown Belt Certification

What Our Students Have to Say

I have worked with Will and his team for over 3 years and my experience with them has been a 10+. I was just going over our numbers, and our returns have been awesome – for every $1 we spend we make $5.85! Thank you Will!

Rob ChevezThe Caza Group

I’m very happy that we hired Will to help us with Google Ads training. He is making it possible for us to manage our AdWords effectively in-house…We can now measure and analyze our AdWords investment, which lets us see what works and what doesn’t.

Julianne YurekHardwood Artisans

This program is a great way for marketers to learn complex topics like keyword research, conversion tracking, and attribution modeling, as well as how things tie together in a marketing campaign. It’s clear that Will has a passion for teaching and for the subject matter.

Kat JarvisMarketing Manager at ACTE

As I prepared to change careers, this training program has been an enormous asset. I’ve done several online AdWords academies, and this one was by far the best.

John MasonSEM Manager

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