The Blue Belt is designed to build and develop foundational practices. Achieving this belt means that you understand and can implement well-optimized campaigns with well-selected keywords, strong ads, and reports based on best practices.
Detailed Curriculum:
- Keyword Research
- Intro To Basic Metrics
- Basic Ad Writing
- Auditing Google Ads Accounts + Weekly Google Ads Optimization
- Intro to Client Relations
- Evaluation: Proctored Exam + Project