All Lessons
Explore All Available Lessons and Topics on Royku
All Lessons
WMA Tool Box
WMA Fundamentals
What networks make up Google Ads?
What Is An MCC?
What are Dimensions and Metrics
Using Automated Rules in Google Ads
The Importance of Success Metrics
The Foundational Concepts of Data-Driven Marketing
Quality Score
Multi-Chanel Marketing
Monitoring & Digital Advertising
Lesson
Keyword Research – The Building Blocks of SEM and SEO
Investment & Marketing Final Strategies
Introduction to SEO & SEO Audits
Introduction to Landing Page Optimization
Understand the different types of landing pages at different levels of the marketing funnel and how to analyze your competitor’s landing pages to help optimize your pages for performance.
Introduction to Google & Microsoft Ads
Introduction to Facebook Advertising
Introduction to Display Ads & Remarketing
Intro to Microsoft Ads: A Platform Tour
All Topics
11-Step Google Ads Weekly Account Optimization
11-Step Weekly Google Ads Optimization
3 Steps to a Client Discovery
3 Steps to a Client Discovery (Team Only)
3-Steps to Preparing for Client Discovery Meetings
4 Phases of Team Formation
8 Most Common Types of Ad Concepts
8-Step Landing Page Review
Ad Types for Campaign Objectives
Ad Types for Campaign Objectives
Ads vs SEO: How They’re Different, and How They Work Together
Agency Client Types
An Introduction to Google Analytics Advanced Segments
An Introduction to Google Analytics Intelligence Events (Alerts)
An Introduction to Google Analytics View-Level (fka “Profile-Level”) Filters
Basic SEO Checklist for Any Client (+ Template)
Calculate “Cost Per Conversion” Targets and ROI
Calculate Google Ads Conversions by Time of Day and Percentage of Budget
Client Communication 101