For those looking to begin mastering the field, or someone who only needs a basic review, the White Belt Certification is your introduction to data-driven marketing.
Build and develop foundational practices and learn to implement well-optimized campaigns with well-selected keywords, strong ads, and reports based on best practices.
Take your skills to the next level – it’s time to go from building best-practice-focused marketing campaigns to analyzing and tweaking them for optimal performance.
Adjust campaigns in significant ways, improve results, increase efficiency, and find new opportunities using advanced SEO, Google Analytics techniques, and Social Ads.
Mastering the building blocks and best practices was only the beginning! This course walks you through time, industry, and success-tested strategies and Display campaigns.
Scale your efficiency and collaborate with partners worldwide as you make bulk changes via spreadsheets and Google Ads Editor, as well as utilize automated rules in Google Ads.