The Red Belt level is the next step in mastering data-driven marketing. By achieving the Red Belt level of mastery, you will be able to optimize the campaigns, ad groups, keywords, and ad text that you learned to build at the Blue Belt level. The Blue Belt-level qualifies you to build a Google Ads campaign, and the Red Belt-level qualifies you to start “optimization.” Specifically, you will be able to optimize keywords, landing pages, and ads. And you will also be able to “analyze” the the trends in data, by setting up, using and interpreting conversion metrics across multiple systems. Finally, you will be able to use the most important aspects of Google Analytics for further campaign analysis.
Detailed Curriculum:
- Quality Score
- Landing Page Optimization
- Conversion Tracking
- SEO Audits
- Metrics + Dimensions
- Ad Writing
- Evaluation: Proctored Exam + Project