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A scientific learning method for marketing pros.


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Recent Blog Posts

10 Lessons That Focus on Landing Page Optimization

Here are 11 lessons on landing page optimization, one of which you can see without buying access to the Black Belt training program. [FREE] An Introduction to Landing Page Optimization Best Practices – 5:15 This is a free lesson (no registration required) and you should start here to make sure you are grounded in the […]

4 Things You Need To Know About Event Tracking In Google Analytics

If you have made it through the red belt level of this marketing training, then you already know how useful event tracking can be, but I wanted to share an introductory post to help you people understand why event tracking is powerful. So, here are four things you need to know in order to understand event tracking in […]


I have worked with Will and his team for over 3 years and my experience with them has been a 10+. I was just going over our numbers and our returns have been awesome – for every $1 we spend we make $5.85! Thank you Will!

Rob Chevez, The Caza Group

I’m very happy that we hired Will to help us with AdWords training. He is making it possible for us to manage our AdWords effectively in-house…We can now measure and analyze our AdWords investment, which let’s us see what works and what doesn’t.

Julianne Yurek, Hardwood Artisans

This program is a great way for marketers to learn complex topics like keyword research, conversion tracking, and attribution modeling, as well as how things tie together in a marketing campaign. It’s clear that Will has a passion for teaching, and for the subject matter.

Kat Jarvis, Marketing Manager at ACTE