Three Blog Posts for Marketers Who Are New To SEO

If you consider yourself a beginning with SEO, then you may want to start with the three blog posts below before you dig into the more advanced SEO lessons.

Here is what you’ll learn:

  1. What Does It Means for a Blog Post To Be Effective in SEO? (5:23)
    When you are getting started with SEO, it’s important for you to know what success looks like.  Most people don’t realize how easy it is to measure the impact of your SEO efforts, and they get discouraged because they don’t know whether things are improving or not. The fact is, it is incredibly easy to measure your success, and you can do so in lots of ways. 
  2. What Is Dual-Purpose SEO Content? – (8:04)
    As you probably know by now, we are big believers in “dual purpose” content for SEO, and this video will explain exactly what that means, and why it’s so important. (Hint: if your blog post only has one purpose (i.e., keyword targeting) then you are off to a bad start.)
  3. How To Create An SEO Keyword Content Map – (4:03)
    An SEO content map is a fantastic “guiding” document that you can use to decide what keywords to target, and where to target them.  This is a great tool for yourself, but it is also an indispensable tool for you to give to a team of bloggers.  Many organizations have employees or volunteers who want to contribute blog posts, but they need keyword guidance, and this type of content map is the ideal document to give them.

I hope these lessons are helpful to you as gain control of your organization’s SEO, and become a rockstar data-driven marketer.

Will Marlow is the founder of an official Google AdWords Partner agency, and he is personally certified in Google AdWords Search, Google AdWords Display, Google Analytics, and as a Bing Ads Accredited Professional. He launched Royku to provide online training to business owners, DIYers, other marketing consultants, and anyone who wants to learn how to accomplish business goals using search engines.


  • lisaoram

    These links go back to the curriculum page and not the actual lesson.

  • Will Marlow

    Hi Lisa, thanks for your comment – if you are logged in to your Royku account, then the links should go directly to the actual lessons, but if you are logged out, then they will not. The content is only available to premium members like you!

  • Umar Farooq

    Trying to get something for but these links went back to the curriculum page and not the actual lesson

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