All The Keyword Lessons You Need (32) In One Place

Here are all the keyword lessons you need in one place: the topics cover SEM, SEO, and Analytics, and each one provides a different type of keyword insight for you to understand and factor into your campaigns:

  1. How To Create An Easy Keyword List – 7:38
  2. Understanding KAL Alignment: Keyword –> Ad Text –> Landing Page – 6:36
  3. The Best Tools for Keyword Research – 4:35
  4. How To Tell Your Clients Which Pages Rank for Which Keywords – 8:24
  5. Keyword Research: How To Use the Google Keyword Planner To Make Quick Keyword Lists – 22:34
  6. How To Understand Keyword Bid Prices: Why Do Some Keywords Cost More Than Other Keywords? – 10:15
  7. How (and Why) To Target Branded Keywords – 7:06
  8. 8-Point Keyword Research Checklist: Systematically Gathering Keyword Data – 18:50
  9. How To Add Brackets Around Keyword Lists In Excel – 1:58
  10. How To Use The AdWords Keyword ROI Calculator – 9:01
  11. How To Do An AdWords Keyword “Query Match” Analysis – 7:43
  12. How To Add Negative Keywords In Five Minutes – 7:27
  13. Standard Negative Keyword Lists for AdWords [Excel]
  14. How To Create 3 Keyword Research Deliverables: Massive List, Refined List & Approved List 
  15. How To Add Positive Keywords To GSN Campaigns Via The Scanning Method – 5:45
  16. The Three Most Common Methods for Adding Negative Keywords – 5:45
  17. Why Does Quality Score Matter? – 4:09
  18. How To Do Method-1 Keyword Expansion: Conversion-Focus KW Expansion – 4:38
  19. What Are Broad Match Keywords? – 2:24
  20. What Are Broad Match Modified Keywords? – 4:22
  21. What Are Phrase Match Keywords? – 2:18
  22. When Should You Use Broad Match Keywords? 4:40
  23. How To Use Broad Match Keywords for Keyword Sculpting – An Introduction – 14:27
  24. How To Deal With Google’s (Not Provided) Keywords – 11:28
  25. How To Scrape Keywords from Competitor’s Website With Google Keyword Planner – 7:52
  26. How To Use VLOOKUPs for Keyword Research – 8:09
  27. A Quick Refresher On Using VLOOKUPs in Keyword Research – 2:30
  28. How To Create An SEO Keyword Content Map – 4:03
  29. How To Prepare SEO Keyword Target Spreadsheets – Method A
  30. How To Move From SEO Keyword Targeting To Topic Targeting – 5:14
  31. How To Add Top Keyword Target Lists to A Web Presence Assessment – 11:57
  32. How To Do A Page Title Tag Keyword Gap Analysis – 10:51
  33. The Difference Between “Organic Keywords” & Google Webmaster Tools “Queries”

Will Marlow is the founder of an official Google AdWords Partner agency, and he is personally certified in Google AdWords Search, Google AdWords Display, Google Analytics, and as a Bing Ads Accredited Professional. He launched Will Marlow Training, LLC to provide online training to business owners, DIYers, other marketing consultants, and anyone who wants to learn how to accomplish business goals using search engines.


  • samra saghir

    The old SEO focused on keywords and backlinks. But the New google algorithm is focusing on the Content of your site; it’s relevancy and congruence between the keywords you use, the overall content you provide, the backlinks, and graphics. Ideally, you should be using long keywords, and some more related keywords along your post -It also includes the description of your meta-tags or the alt-tag – but be aware of not adding too many and make sure it all looks natural and sounds natural otherwise your prize will be the last place at the end of the search. The more specific you are, the better. And for this, you need to KNOW YOUR AUDIENCE. Is your site being shared on social media? What’s the estimated time that your customers stay on your site?. Currently, the new algorithm is also rewarding to those who have mobile-friendly sites, and this has been lately added as criteria. What’s your website estimated loading time? Etc. Don’t you ever EVER duplicate content?
    Backlinks: are you using relevant sources? Authority sites? Are your backlinks consistent and congruent with your content?
    Oh well, I’ve got more things on my head, but I think I’ll write a blog post about this. In the meantime. I hope it helps! Cheers