All The Keyword Lessons You Need (32) In One Place

Here are all the keyword lessons you need in one place: the topics cover SEM, SEO, and Analytics, and each one provides a different type of keyword insight for you to understand and factor into your campaigns:

  1. How To Create An Easy Keyword List – 7:38
  2. Understanding KAL Alignment: Keyword –> Ad Text –> Landing Page – 6:36
  3. The Best Tools for Keyword Research – 4:35
  4. How To Tell Your Clients Which Pages Rank for Which Keywords – 8:24
  5. Keyword Research: How To Use the Google Keyword Planner To Make Quick Keyword Lists – 22:34
  6. How To Understand Keyword Bid Prices: Why Do Some Keywords Cost More Than Other Keywords? – 10:15
  7. How (and Why) To Target Branded Keywords – 7:06
  8. 8-Point Keyword Research Checklist: Systematically Gathering Keyword Data – 18:50
  9. How To Add Brackets Around Keyword Lists In Excel – 1:58
  10. How To Use The AdWords Keyword ROI Calculator – 9:01
  11. How To Do An AdWords Keyword “Query Match” Analysis – 7:43
  12. How To Add Negative Keywords In Five Minutes – 7:27
  13. Standard Negative Keyword Lists for AdWords [Excel]
  14. How To Create 3 Keyword Research Deliverables: Massive List, Refined List & Approved List 
  15. How To Add Positive Keywords To GSN Campaigns Via The Scanning Method – 5:45
  16. The Three Most Common Methods for Adding Negative Keywords – 5:45
  17. Why Does Quality Score Matter? – 4:09
  18. How To Do Method-1 Keyword Expansion: Conversion-Focus KW Expansion – 4:38
  19. What Are Broad Match Keywords? – 2:24
  20. What Are Broad Match Modified Keywords? – 4:22
  21. What Are Phrase Match Keywords? – 2:18
  22. When Should You Use Broad Match Keywords? 4:40
  23. How To Use Broad Match Keywords for Keyword Sculpting – An Introduction – 14:27
  24. How To Deal With Google’s (Not Provided) Keywords – 11:28
  25. How To Scrape Keywords from Competitor’s Website With Google Keyword Planner – 7:52
  26. How To Use VLOOKUPs for Keyword Research – 8:09
  27. A Quick Refresher On Using VLOOKUPs in Keyword Research – 2:30
  28. How To Create An SEO Keyword Content Map – 4:03
  29. How To Prepare SEO Keyword Target Spreadsheets – Method A
  30. How To Move From SEO Keyword Targeting To Topic Targeting – 5:14
  31. How To Add Top Keyword Target Lists to A Web Presence Assessment – 11:57
  32. How To Do A Page Title Tag Keyword Gap Analysis – 10:51
  33. The Difference Between “Organic Keywords” & Google Webmaster Tools “Queries”

Will Marlow is the founder of an official Google AdWords Partner agency, and he is personally certified in Google AdWords Search, Google AdWords Display, Google Analytics, and as a Bing Ads Accredited Professional. He launched Will Marlow Training, LLC to provide online training to business owners, DIYers, other marketing consultants, and anyone who wants to learn how to accomplish business goals using search engines.