27 Completely Free Data-Driven Marketing Lessons

Here are all the currently available free training lessons (27) that are part of our Black Belt training system — we hope you find them useful as you build your expertise as a data-driven marketer.

  1. Understanding the Difference Between Sessions and Users – 5:05
  2. An Introduction to Google Analytics Advanced Segments – 4:34
  3. How To See How Many Pages On a Website Have Been Indexed by Google – 3:23
  4. How (and Why) To Create an SEO Gap Analysis – 9:30
  5. How To Identify How Many Visitors Are Using Devices With Touchscreens – 4:05
  6. How To Prioritize Which Pages Need SEO Optimization – 8:23
  7. Advanced Link Building Tactic: How To Target Huge Publications Like Mashable – 5:26
  8. Why Use AdWords? – 9:04
  9. Find Out What Your Competitors Are Spending on AdWords – 3:10
  10. How To Create An Easy Keyword List – 7:38
  11. Introduction to AdWords Ad Groups – 3:43
  12. Introduction to Conversion Tracking – 6:36
  13. How To Find Free Inbound Marketing Resources – 2:54
  14. The Best Tools for Keyword Research – 4:35
  15. How To Properly Name an AdWords Campaign – 3:18
  16. How To Use Custom Reports and Filters To Measure the Impact of Public Relations on a Website – 10:16
  17. Using AdWords Segments To See Which Network Generated The Most Clicks In a Campaign — 2:29
  18. How To Use the Site Category Exclusion To Control Where You Ads Show On The Google Display Network – 5:59
  19. How To Block Websites You Disagree With From Running Your Ads – 2:29
  20. How To Find Out Which Dimensions Are Accepted By Websites for Ad Placements – 3:01
  21. How To Understand Keyword Bid Prices: Why Do Some Keywords Cost More Than Other Keywords? – 10:15
  22. How To Use The AdWords Keyword ROI Calculator – 9:01
  23. 101 Facebook Ad Examples
  24. 90 Examples of LinkedIn Ads for Inspiration
  25. An Introduction to Landing Page Optimization Best Practices – 5:15
  26. Introduction to AdWords Ad Text – 4:18

Will Marlow is the founder of a Premier Google Partner agency, and has personally managed accounts that range from $1,000 to $1,000,000 per month in budget. You will make him happy if you register (for free) at this training site.

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