Eight (8) Videos On How To Make An Amazing SEO Report
I have added a new group of lessons that are designed specifically to help digital marketing agencies, or aspiring SEO consultants. If a client hires you to “audit” their website, or to improve their SEO, one of the smartest things you can do is to create an SEO Analysis for them. I do this, and I call it a “Web Presence Assessment,” and when it’s ready, I present it to the client as a nicely packaged report for them to review. And, if they don’t want to review it themselves, I still use the report to guide my own analysis. Without putting to fine a point on it, going through this exercise is incredibly useful to you and your client, because it will allow you to systematically expose gaps and opportunities in their web presence, and exposing problems is the only way to fix them.
If you are a premium member of this website, you can click on each of the links below to see the videos. If you aren’t a premium member, you will only be able to read the description of each video, but I encourage you to email me if you have any questions, or to subscribe to become a premium member.
Each video below describes a different aspect of preparing a comprehensive Web Presence Assessment report, and I hope you find them useful!
- What is an SEO assessment? (15:48)
This lesson discusses the point of an SEO assessment, what the client wants from you, and how you are supposed to go about gathering the information.
- Gathering the baseline SEO data: (17:21)
This lesson shows you exactly how to create page 1 of the report, which includes the scannable SEO highlights. By looking at this data, you and your client will understand the big picture of the SEO universe for the website. In some ways, this is the most important part of the assessment.
- Make SEO page analyses charts: (21:28)
This lesson shows you exactly how to create charts that expose which pages are doing well, and which pages are doing poorly, from an SEO perspective.
- Make SEO content recommendations: (18:34)
This lesson builds on the previous lesson, and shows you how to identify which pages deserve the most attention.
- Audit the social media landscape for SEO: (6:24)
In this short video, you will see how to incorporate a social media review in order to find opportunities to improve SEO for your client by optimizing existing social media accounts, creating new social media accounts, and using those accounts more effectively.
- Audit inbound links: (15:07)
In this video, you will see how to analyze which websites are linking to your client’s website, as well as who is linking to their competitors’ websites, and how to incorporate that information into your report. This area can go very deep, and so this is an area where I encourage you to watch some of the other link building videos in order to make detailed recommendations.
- Adding keyword target lists (11:57)
This is one of the areas that clients will immediately look at. They want to know: what keywords are they already ranking highly for, and what should they be targeting now. And sometimes, clients want to know WHY. This keyword lesson will help you understand all of this.
- How to run through a Google Analytics checklist during your assessment: (9:34)
It would be smart for you to do this Google Analytics checklist as a first order priority as you begin your assessment, even though this may only translate into a short paragraph in the report you give you to client. But doing it will help you find problems, relay them to the client, and get them fixed. It will also help prepare you for either gaps or opportunities that will either shorten or extend the amount of time you can spend on your analysis.
If you watch (and re-watch) these eight videos, at the very least you will know how to create an awesome SEO report that reveals a lot of interesting, useful information about your client’s website. But if you really absorb the lessons of these videos, then you should also be well on your way to mastering the art and science of SEO consulting. If you want to be respected as an SEO consultant, you need to run away from meaningless reports. Your clients can see them coming from a mile away. You need to give your client meaningful, thoughtful reports that help them make better decisions about how to improve the SEO of their website. This is not always an easy thing to do. But if you follow the steps outlined in these lessons, then you won’t waste any time for your clients, and they’ll appreciate your hard work.