7 Lessons On Auditing AdWords Accounts
One of the most important things you can do is audit and re-audit AdWords accounts to measure performance. It is sometimes a good idea to ignore the “creative” side of advertising, and purely look at best practices to make sure that the AdWords account is running with solid fundamentals in place.
You will notice a trend if you watch all of these training lessons: we always organize the review in order of importance from “most expensive” or “highest volume” to “least” or “lowest.” If you do that, you will be sure that you won’t waste your time or your client’s dollars. There are many components of an AdWords account that receive low volume or “long-tail” traffic, and you should generally focus your energy first on the areas that consume most of the budget, whenever possible.
With that in mind, here are four lessons that will help you do a good AdWords audit:
- How to run through a 10-point AdWords quality checklist when reviewing a new account 26:51.
- How to do quality control on conversion tracking 7:03.
- How to do a keyword query match analysis 7:43.
- How to do basic AdWords quality assurance [PPT] 11 slides.
- How to do advanced AdWords quality assurance [PPT] 12 slides.
- How to identify which ad groups have quality score problems 4:38.
- How to identify account-wide quality score problems using pivot tables 9:23.