Monitoring AdWords results is different than analyzing and reporting. The purpose of monitoring results is to draw your attention to problems in order to fix them, or to more quickly understand changes that are occurring in your campaigns.  In other words, “monitoring” is often done for your own benefit first, rather than for any client or account obligation.

This course contains the following lessons that will help you more effectively monitor your accounts:

  1. Setting Up Basic Automated Emails – 4:36
  2. An Introduction to AdWords Managed Rules and Email Alerts – 7:36
  3. How To Get Alerted Whenever Someone Else Updates Your AdWords Account – 4:30
  4. Two Automated Email Alerts To Use In Every AdWords Account – 3:55

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