Introduction to AdWords Ad Groups – 3:43

This lesson is an introduction to “Ad Groups” within AdWords.  In the last lesson, we discussed campaigns, and how campaigns are the highest level of organization within AdWords accounts.

In contrast, ad groups are a tactical organizational unit.

You use ad groups to organize all of your keywords, ad text, and landing pages.

If you only know four things about ad groups, you should memorize the following:

  1. Ad groups are filled with keywords
  2. Ad groups are filled with ads
  3. Ad groups are filled with landing pages
  4. The most important best practice in all of AdWords is to have tight alignment between keyword –> ad text –> landing page.

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