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Data-Driven Black Belt Course

GOOGLE SEARCH CONSOLE / GOOGLE WEBMASTER TOOLS

The Google Search Console, formerly known as Google Webmaster Tools, should be required for all websites. The lessons below will show you how to set it up and optimize it.

  1. What Is Google Webmaster Tools / Google Search Console – 5:27
  2. How To Use Google Webmaster Tools To Submit Pages Directly to the Google Index – 5:39
  3. How To Use the Google Fetch and Render Tool – 4:24
  4. How To Setup Google Webmaster Tools & Google Search Console – 3:58
  5. What Is The Difference Between “Organic Keywords” and Queries from Google Search Console/Webmaster Tools – 8:51

Lessons

  • Free
    BLACK BELT CERTIFICATION PROGRAM
  • Free
    White Belt Certification – Detailed Curriculum
  • Free
    Blue Belt Certification – Detailed Curriculum
  • Free
    Red Belt Certification – Detailed Curriculum
  • Free
    Green Belt Certification – Detailed Curriculum
  • Free
    Gold Belt Certification – Detailed Curriculum
  • Brown Belt Certification – Detailed Curriculum
  • Black Belt Certification – Detailed Curriculum
  • Free
    INTRODUCTION TO ADWORDS
  • Free
    Why Use AdWords? – 9:04
  • Free
    Find Out What Your Competitors Are Spending on AdWords – 3:10
  • Free
    How To Create An Easy Keyword List – 7:38
  • Free
    Introduction to AdWords Ad Groups – 3:43
  • Understanding KAL Alignment: Keyword –> Ad Text –> Landing Page – 6:36
  • Free
    How To Find Free Inbound Marketing Resources – 2:54
  • Free
    The Best Tools for Keyword Research – 4:35
  • Free
    BASIC ADWORDS LESSONS
  • How To Setup a New AdWords Account for a Client — 1:14
  • AdWords Campaign Settings – 10:43
  • How To Setup Ad Extensions – 14:31
  • Linking AdWords to Google Analytics – 7:27
  • Linking AdWords & Google Webmaster Tools – 1:57
  • Why Use Google Remarketing? – 17:18
  • Free
    How To Properly Name an AdWords Campaign – 3:18
  • How To Quickly Create New Ad Groups in AdWords Via the Copy & Paste Method – 7:07
  • How To Import Google Analytics Metrics Into Google AdWords – 5:07
  • How To Exclude IP Addresses from Google AdWords Campaigns – 2:29
  • How To Create a New AdWords Account Within Your Agency MCC – 2:13
  • Free
    REPORTING IN GOOGLE ANALYTICS
  • How To Read Basic Google Analytics Reports – 9:50
  • How To Use Google Analytics Page Speed Reports – 5:38
  • How To Make the “Who Is On My Site” Report — 3:12
  • Free
    How To Use Custom Reports and Filters To Measure the Impact of Public Relations on a Website – 10:16
  • How To Create Custom Reports in Google Analytics – 3:58
  • How To Isolate Traffic by City and Apply It To All Reports Via Advanced Segments – 5:53
  • What’s the Difference Between Custom Reports and Shortcuts? – 7:55
  • What Is A Dashboard – 5:38
  • How To Add Full URLs To Google Analytics Excel Reports – 3:41
  • Free
    GOAL TRACKING IN GOOGLE ANALYTICS
  • How To Assign a Dollar Value to Goals In Google Analytics – 5:37
  • How To Use Advanced Segments To Mirror Google Analytics Goals – 9:04
  • What Is the Difference Between Conversion Tracking and Attribution Modeling? – 4:22
  • Introduction to the Attribution Model Comparison Tool In Google Analytics – 8:32
  • How To Turn Google Analytics Events Into Goals – 2:47
  • How To Setup Goal Tracking in GA for Video Events – 4:26
  • Understanding the Difference Between “Soft” and “Hard” Conversions – 7:32
  • How To Use Events To Track Button Clicks As Conversions in Google Analytics – 9:18
  • How To Create and Schedule A Google Analytics Report Showing Goal Completions by Source – 6:53
  • Free
    ANALYZING ADWORDS RESULTS
  • How To Create a Competitive PPC Analysis – Three Parts: 27:32
  • How To Calculate AdWords Conversions by Time of Day and Percentage of Budget – 10:31
  • How To Identify Account-Wide Quality Score Problems Using Pivot Tables – 9:23
  • How To Identify Which Ad Groups Have Quality Score Problems – 4:38
  • Free
    Using AdWords Segments To See Which Network Generated The Most Clicks In a Campaign — 2:29
  • How To Use The AdWords Search Query Report – 6:05
  • How To Freeze Rows When Analyzing AdWords Data In Excel – 1:17
  • Using AdWords “Segments” For Analysis – 10:17
  • What’s The Difference Between Metrics and Dimensions? – 3:43
  • The 11 Most Common AdWords Metrics To Understand – 13:27
  • How To Create AdWords Experiments, FKA “ACE” – 8:34
  • Free
    MONITORING ADWORDS RESULTS
  • Setting Up Basic Automated Emails – 4:36
  • An Introduction to AdWords Managed Rules and Email Alerts – 7:36
  • How To Get Alerted Whenever Someone Else Updates Your AdWords Account – 4:30
  • Two Automated Email Alerts To Use In Every AdWords Account – 3:55
  • Free
    REMARKETING AND RETARGETING
  • Setting Up Remarketing – 17:09
  • Free
    How To Use the Site Category Exclusion To Control Where You Ads Show On The Google Display Network – 5:59
  • Why You Want To Use Google Analytics To Manage Remarketing Audiences – 6:13
  • How To Accept the Data Processing Amendment for Remarketing in Google Analytics – 2:02
  • How To Enable Remarketing Audience Creation in Google Analytics – 4:56
  • How To Create Advanced Remarketing Audiences Using Google Analytics – 7:02
  • Five Mandatory Remarketing Audiences You Need To Create – 6:19
  • Free
    How To Block Websites You Disagree With From Running Your Ads – 2:29
  • How To Create A “Page of Interest” Remarketing Campaign – 4:01
  • Free
    GOOGLE DISPLAY NETWORK
  • What Is The Google Display Network? 3:28
  • How To Create Remarketing Lookalike Audiences in the Display Network – 6:39
  • Free
    How To Find Out Which Dimensions Are Accepted By Websites for Ad Placements – 3:01
  • Free
    ADVANCED SEO TECHNIQUES
  • How To Do Unstructured On-Page SEO – 15:13
  • How To Download All URLs from Isolated Sections of a Website [Screaming Frog] – 4:15
  • How To Create An SEO Landing Page Change Report – 7:41
  • How To Create A Conversion Rate Optimization (CRO) Plan [PPT]
  • How To Create An Intermediary SEO Landing Page Target List – 10:15
  • How To Identify Big Images That Slow A Website’s Load Time – 4:23
  • What Is Light Editing for SEO? 8:24
  • How To Tell Your Clients Which Pages Rank for Which Keywords – 8:24
  • Free
    GEOTARGETING ON ADWORDS
  • An Introduction to Geotargeting on AdWords – 5:26
  • How To Make Targeted Bid Enhancements by Geography in AdWords – 4:04
  • What Is the Difference Between Point Radius Geofences and Predefined Geofences in AdWords? – 6:00
  • When Should You Eliminate Geofences and Target Worldwide? – 4:07
  • Free
    COMPETITIVE ANALYSIS
  • Find Out What Your Competitors Are Spending On AdWords – 3:10
  • How To Create a Competitive Landing Page Analysis Prezo – 4:18
  • How To Create a Full List of Landing Pages for Each Competitor – 6:00
  • Free
    KEYWORD RESEARCH
  • Keyword Research: How To Use the Google Keyword Planner To Make Quick Keyword Lists – 22:34
  • Free
    How To Understand Keyword Bid Prices: Why Do Some Keywords Cost More Than Other Keywords? – 10:15
  • How (and Why) To Target Branded Keywords – 7:06
  • 8-Point Keyword Research Checklist: Systematically Gathering Keyword Data – 18:50
  • How To Add Brackets Around Keyword Lists In Excel – 1:58
  • Free
    How To Use The AdWords Keyword ROI Calculator – 9:01
  • How To Do An AdWords Keyword “Query Match” Analysis – 7:43
  • How To Add Negative Keywords In Five Minutes – 7:27
  • Standard Negative Keyword Lists for AdWords [Excel]
  • How To Create 3 Keyword Research Deliverables: Massive List, Refined List & Approved List
  • How To Add Positive Keywords To GSN Campaigns Via The Scanning Method – 5:45
  • The Three Most Common Methods for Adding Negative Keywords – 5:45
  • Why Does Quality Score Matter? – 4:09
  • How To Do Method-1 Keyword Expansion: Conversion-Focus KW Expansion – 4:38
  • What Metrics Are Most Impacted By Quality Score Changes? 4:45
  • Free
    AUDITING ADWORDS ACCOUNTS
  • How To Do A 10-Point AdWords Checklist When Reviewing a New Account – 26:51
  • Basic AdWords Quality Assurance (QA) – 18 Slides
  • Advanced AdWords Quality Assurance (QA) – 12 Slides
  • Free
    ADWORDS STRATEGIES AND GAMBITS
  • What Is The Difference Between An AdWords Strategy and A Gambit? – 3:24
  • Strategies: What Is The Hyperlocal AdWords Strategy? – 5:46
  • Strategies: What Is The Nonprofit AdWords Strategy?
  • Strategies – What Is The VC Strategy for AdWords
  • Strategies: What Is The Ego Gambit? – 5:00
  • Strategies: What Is The Branded AdWords Strategy? – 6:25
  • Strategies: The Reverse Engineering Gambit – 5:10
  • Strategies: The AdWords Competitor-Poaching Strategy – 4:41
  • Strategies: The BMM Research Strategy
  • Strategies: The Low-Dollar AdWords Strategy – 5:03
  • Strategies: The Double-Local AdWords Strategy – 1:56
  • Strategies: The Core Keyword Strategy – 10:10
  • Strategies: The Multi-Touch AdWords Strategy
  • Strategies: What Is The Deep-South Strategy? 4:56
  • Free
    KEYWORD MATCH TYPES
  • What Are Broad Match Keywords? – 2:24
  • What Are Broad Match Modified Keywords? – 4:22
  • What Are Phrase Match Keywords? – 2:18
  • When Should You Use Broad Match Keywords? 4:40
  • How To Use Broad Match Keywords for Keyword Sculpting – An Introduction – 14:27
  • Free
    CONVERSION TRACKING
  • Setting Up Conversion Tracking – 14:39
  • Free
    Introduction to Conversion Tracking – 6:36
  • How To Perform QA Conversion Tracking On A Website – 7:03
  • How To Do Conversion Tracking Validation for 3rd Party Systems – 8:04
  • Free
    FACEBOOK ADS & LINKEDIN ADS
  • Facebook Ads: How To Use Boosted Posts To Get Page Likes – 3:06
  • How To Comment As Your Page Using the Facebook Business Manager – 2:57
  • 33 Examples of Great Facebook Ads [PPT]
  • 23 Examples of Political Facebook Ads [PPT]
  • Free
    101 Facebook Ad Examples
  • Free
    90 Examples of LinkedIn Ads for Inspiration
  • eBook: Facebook Ads for Travel and Tourism
  • eBook: LinkedIn Ads for B2B Marketers
  • eBook: Facebook Ads for B2B Marketers
  • eBook: LinkedIn Ads for Educators
  • eBook: Facebook Ads for Education Marketers
  • eBook: Facebook Ads for Media and Publishing Companies
  • Free
    LANDING PAGE OPTIMIZATION
  • Free
    An Introduction to Landing Page Optimization Best Practices – 5:15
  • Understanding the Difference Between Top of Funnel and Bottom Funnel Landing Pages – 4:37
  • 24 Great Examples of B2B Landing Pages [PPT]
  • How To Do A Basic 8-Step Landing Page Review (QA)
  • Free
    ADWORDS AD OPTIMIZATION
  • Free
    Introduction to AdWords Ad Text – 4:18
  • AdWords Ad Writing – Method 1 AdWords Copywriting – 4:46
  • AdWords Ad Writing: Method Two AdWords Copywriting: The Keyword-Headline Formula – 5:26
  • Examples of 19 Text Ads From B2B Companies That Buy Their Own Branded Keywords [PPT]
  • AdWords Ad Writing: Method Three AdWords Copywriting: Testing Ad Concepts
  • Examples of 15 Text Ads from B2B Companies That Poach Their Competitors Branded Keywords [PPT]
  • How To Upload Ads In Bulk From Excel To AdWords Editor – 6:04
  • Free
    BASIC GOOGLE ANALYTICS LESSONS
  • How To Add New Users To Google Analytics Accounts – 7:03
  • How To Install Google Analytics on a Website – 6:52
  • Free
    Understanding the Difference Between Sessions and Users – 5:05
  • How To Setup Google Site Search Tracking in Google Analytics – 4:14
  • How To Exclude Traffic from Your Office — 2:24
  • Free
    An Introduction to Google Analytics Advanced Segments – 4:34
  • How To Verify That Google Analytics Script Has Been Properly Added To a Website – 2:47
  • What Is the Difference Between Source & Medium in Google Analytics? – 3:49
  • How To Find Out if the Google Analytics Tracking Script Is Missing from Any Page – 2:06
  • An Introduction to Google Analytics View-Level (fka “Profile-Level”) Filters – 5:35
  • How To Do A “Blind” Google Analytics Assessment – 14:45
  • How To Properly Name A Google Analytics “View” – 2:55
  • The 9 Most Common (Important) Google Analytics Metrics To Understand
  • Free
    SEO KEYWORD RESEARCH
  • How To Deal With Google’s (Not Provided) Keywords – 11:28
  • How To Scrape Keywords from Competitor’s Website With Google Keyword Planner – 7:52
  • How To Use VLOOKUPs for Keyword Research – 8:09
  • A Quick Refresher On Using VLOOKUPs in Keyword Research – 2:30
  • How To Create An SEO Keyword Content Map – 4:03
  • How To Prepare SEO Keyword Target Spreadsheets – Method A
  • How To Move From SEO Keyword Targeting To Topic Targeting – 5:14
  • Free
    BASIC SEO LESSONS
  • What Is The Benefit of SEO? – 3:36
  • Free
    How To See How Many Pages On a Website Have Been Indexed by Google – 3:23
  • Free
    How To Prioritize Which Pages Need SEO Optimization – 8:23
  • How To Identify If A High Bounce Rate Is Hurting Your SEO from Specific Devices – 6:01
  • How To Find Out If the Bounce Rate of Specific Landing Pages Is Hurting Your SEO – 4:31
  • Free
    How (and Why) To Create an SEO Gap Analysis – 9:30
  • How To Find Out Who You Are Sharing Your Website Hosting IP Address With – 3:41
  • How To Find All Broken Pages (404s) On a Website [Screaming Frog] – 2:44
  • How To Find Out If You Have Broken Links On Your Website [Screaming Frog] – 4:29
  • How To Monitor Website Uptime – 5:34
  • Free
    ADDITIONAL MATERIALS FOR BLACK BELT CERTIFICATION
  • [BLUE] 3-Step Preparations for A Client Discovery Call
  • [BLUE] 10-Step Weekly AdWords Optimization [PPT]
  • [RED] Understanding 5 Common Client Types – 10:21
  • Blue Belt Level Assignment – Keywords and Ad Creation [EXAM]
  • Blue Belt Level Assignment – Short Answer [EXAM]
  • Social Media Ad Assignment [EXAM]
  • Red Belt Level Assignment – Short Answer [EXAM]
  • Free
    GOOGLE ANALYTICS ADVANCED TECHNIQUES
  • What Is Google Analytics? – 4:34
  • Free
    How To Identify How Many Visitors Are Using Devices With Touchscreens – 4:05
  • How To Calculate How Many Unique Visitors Come To Your Website Per Month – 6:46
  • How To Use the Google URL Builder To Measure the ROI of Social Media Posts – 8:32
  • How To Use The Google URL Builder To Measure ROI of Press Release – 9:07
  • See What City The Visitors To Certain Pages On Your Site Are From – 6:13
  • How To Find Previous Page Path for Any Specific URL On Your Website – 4:39
  • How To Export A List of All Website URLs Along With Page Title Tags – 4:55
  • An Introduction to Google Analytics Intelligence Events (Alerts) – 8:21
  • How To Use Google Alerts To Identify SEO Problems in Real Time – 8:02
  • How To Send A Client Instructions On Setting Up Event Tracking – 5:45
  • How To Display Full URLs In Google Analytics – 6:00
  • The Most Commonly Used Google Analytics Dimensions – 20:10
  • Free
    SEO AUDITS & SEO ASSESSMENTS
  • What Is An SEO Assessment? – 15:48
  • How To Gather Baseline SEO Data for an Web Presence Assessment – 17:21
  • How To Define SEO Content Priorities in Web Presence Assessment – 21:28
  • How To Do the Social Media for SEO Section on a Web Presence Assessment – 6:24
  • How To Do An Inbound Link Analysis for Web Presence Assessment – 15:07
  • How To Add Top Keyword Target Lists to A Web Presence Assessment – 11:57
  • How To Run Through a 9-point Google Analytics Checklist During a Web Presence Assessment – 9:35
  • How To Make SEO Content Recommendations in a Web Presence Assessment – 18:34
  • What Is The Difference Between a Web Presence Assessment and an SEO Strategic Plan? – 7:08
  • SEO Audit Checklist [PPT & Excel]
  • How To Run Through the Mandatory SEO Audit Checklist – 14:10
  • Example SEO Audit Presentation – 28:54
  • Free
    SEO TAGS
  • How Meta Tags Display in SERPs – 5:12
  • Writing SEO Page Title Tags: Part 1 – [Screaming Frog] – 13:32
  • Writing SEO Page Title Tags: Part 2 – Google Analytics – 6:18
  • How To Find Out Which Images On a Website Are Missing SEO Alt Tags – 4:08
  • How To Find Which Pages On Website Are Missing SEO Tags [Screaming Frog] – 2:14
  • How To Export All Image Alt Tags in Bulk for Analysis [Screaming Frog] – 1:43
  • How To Do A Page Title Tag Keyword Gap Analysis – 10:51
  • Free
    SEO LINK BUILDING
  • How To See How Many People Are Linking To a Website – 2:49
  • Free
    Advanced Link Building Tactic: How To Target Huge Publications Like Mashable – 5:26
  • How To Build a List of Reporters for PR Outreach – 13:16
  • Free
    GOOGLE SEARCH CONSOLE / GOOGLE WEBMASTER TOOLS
  • What Is Google Search Console/Google Webmaster Tools? – 5:27
  • How To Use Google Webmaster Tools To Submit Pages Directly to the Google Index – 5:39
  • How To Use The Fetch and Render Tool for SEO Auditing – 4:24
  • How To Setup Google Webmaster Tools / Google Search Console – 3:58
  • The Difference Between “Organic Keywords” & Google Webmaster Tools / Search Console Queries
  • Free
    WRITING EFFECTIVE BLOG POSTS FOR SEO
  • What Does It Means for a Blog Post To Be Effective in SEO? 5:23
  • What Is Dual-Purpose SEO Content? – 8:04
  • What Tools Should You Use To Find Great Blog Ideas?
  • 17 Of The Most Effective Headline Formulas
  • How To Keep Up With SEO Best Practices [ARTICLE]
  • Free
    GOOGLE AD GRANTS
  • How To Prevent Your AdWords Grant from Being Canceled – 11:28
  • Free
    DIGITAL MARKETING
  • Digital Marketing Key Terms
  • Free
    ADWORDS EDITOR
  • How To Open An Account In AdWords Editor – 1:23
  • What Is AdWords Editor
  • How To Prepare Data Before Using AdWords Editor – 4:33
  • How To Upload AdWords & Keywords Using AdWords Editor – 3:21
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