Using Google Analytics for goal tracking is tremendously important for the following reasons:

  • It tracks user data from all sources, not just dedicated ad platforms like Google AdWords and Facebook, and so it can put conversion data in the context of total conversions, giving you a better understanding of the client’s business.
  • It tracks conversions using different methods than Google AdWords as well as Facebook and LinkedIn, which means that it can serve as a backup method in the event that your primary conversion tracking fails.
  • All Google Analytics conversion data can be imported into AdWords, if necessary.
  • Some data ONLY exists in Google Analytics, which means you increase amount of data you have to analyze, which ultimately helps you optimize your campaigns more effectively.

This course contains the following lessons that will help you use Google Analytics goals for conversion tracking:

  1. How To Assign a Dollar Value to Goals In Google Analytics – 5:37
  2. How To Use Advanced Segments To Mirror Google Analytics Goals – 9:04
  3. What Is the Difference Between Conversion Tracking and Attribution Modeling? – 4:22
  4. Introduction to the Attribution Model Comparison Tool In Google Analytics – 8:32
  5. How To Turn Google Analytics Events Into Goals – 2:47
  6. How To Setup Goal Tracking in GA for Video Events – 4:26
  7. Understanding the Difference Between “Soft” and “Hard” Conversions – 7:32
  8. How To Use Events To Track Button Clicks As Conversions in Google Analytics – 9:18
  9. How To Create and Schedule A Google Analytics Report Showing Goal Completions by Source – 6:53

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