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Data-Driven Black Belt Course

DIGITAL MARKETING

These lessons will help you master fundamental digital marketing tasks that have cross-channel significance.

Questions

Lessons

Free
BLACK BELT CERTIFICATION PROGRAM
Free
White Belt Certification – Detailed Curriculum
Free
Blue Belt Certification – Detailed Curriculum
Free
Red Belt Certification – Detailed Curriculum
Free
Green Belt Certification – Detailed Curriculum
Free
Gold Belt Certification – Detailed Curriculum
Brown Belt Certification – Detailed Curriculum
Black Belt Certification – Detailed Curriculum
Free
INTRODUCTION TO ADWORDS
Free
Why Use AdWords? – 9:04
Free
Find Out What Your Competitors Are Spending on AdWords – 3:10
Free
How To Create An Easy Keyword List – 7:38
Free
Introduction to AdWords Ad Groups – 3:43
Understanding KAL Alignment: Keyword –> Ad Text –> Landing Page – 6:36
Free
How To Find Free Inbound Marketing Resources – 2:54
Free
The Best Tools for Keyword Research – 4:35
Free
BASIC ADWORDS LESSONS
How To Setup a New AdWords Account for a Client — 1:14
AdWords Campaign Settings – 10:43
How To Setup Ad Extensions – 14:31
Linking AdWords to Google Analytics – 7:27
Linking AdWords & Google Webmaster Tools – 1:57
Why Use Google Remarketing? – 17:18
Free
How To Properly Name an AdWords Campaign – 3:18
How To Quickly Create New Ad Groups in AdWords Via the Copy & Paste Method – 7:07
How To Import Google Analytics Metrics Into Google AdWords – 5:07
How To Exclude IP Addresses from Google AdWords Campaigns – 2:29
How To Create a New AdWords Account Within Your Agency MCC – 2:13
Free
REPORTING IN GOOGLE ANALYTICS
How To Read Basic Google Analytics Reports – 9:50
How To Use Google Analytics Page Speed Reports – 5:38
How To Make the “Who Is On My Site” Report — 3:12
Free
How To Use Custom Reports and Filters To Measure the Impact of Public Relations on a Website – 10:16
How To Create Custom Reports in Google Analytics – 3:58
How To Isolate Traffic by City and Apply It To All Reports Via Advanced Segments – 5:53
What’s the Difference Between Custom Reports and Shortcuts? – 7:55
What Is A Dashboard – 5:38
How To Add Full URLs To Google Analytics Excel Reports – 3:41
Free
GOAL TRACKING IN GOOGLE ANALYTICS
How To Assign a Dollar Value to Goals In Google Analytics – 5:37
How To Use Advanced Segments To Mirror Google Analytics Goals – 9:04
What Is the Difference Between Conversion Tracking and Attribution Modeling? – 4:22
Introduction to the Attribution Model Comparison Tool In Google Analytics – 8:32
How To Turn Google Analytics Events Into Goals – 2:47
How To Setup Goal Tracking in GA for Video Events – 4:26
Understanding the Difference Between “Soft” and “Hard” Conversions – 7:32
How To Use Events To Track Button Clicks As Conversions in Google Analytics – 9:18
How To Create and Schedule A Google Analytics Report Showing Goal Completions by Source – 6:53
Free
ANALYZING ADWORDS RESULTS
How To Create a Competitive PPC Analysis – Three Parts: 27:32
How To Calculate AdWords Conversions by Time of Day and Percentage of Budget – 10:31
How To Identify Account-Wide Quality Score Problems Using Pivot Tables – 9:23
How To Identify Which Ad Groups Have Quality Score Problems – 4:38
Free
Using AdWords Segments To See Which Network Generated The Most Clicks In a Campaign — 2:29
How To Use The AdWords Search Query Report – 6:05
How To Freeze Rows When Analyzing AdWords Data In Excel – 1:17
Using AdWords “Segments” For Analysis – 10:17
What’s The Difference Between Metrics and Dimensions? – 3:43
The 11 Most Common AdWords Metrics To Understand – 13:27
How To Create AdWords Experiments, FKA “ACE” – 8:34
Free
MONITORING ADWORDS RESULTS
Setting Up Basic Automated Emails – 4:36
An Introduction to AdWords Managed Rules and Email Alerts – 7:36
How To Get Alerted Whenever Someone Else Updates Your AdWords Account – 4:30
Two Automated Email Alerts To Use In Every AdWords Account – 3:55
Free
REMARKETING AND RETARGETING
Setting Up Remarketing – 17:09
Free
How To Use the Site Category Exclusion To Control Where You Ads Show On The Google Display Network – 5:59
Why You Want To Use Google Analytics To Manage Remarketing Audiences – 6:13
How To Accept the Data Processing Amendment for Remarketing in Google Analytics – 2:02
How To Enable Remarketing Audience Creation in Google Analytics – 4:56
How To Create Advanced Remarketing Audiences Using Google Analytics – 7:02
Five Mandatory Remarketing Audiences You Need To Create – 6:19
Free
How To Block Websites You Disagree With From Running Your Ads – 2:29
How To Create A “Page of Interest” Remarketing Campaign – 4:01
Free
GOOGLE DISPLAY NETWORK
What Is The Google Display Network? 3:28
How To Create Remarketing Lookalike Audiences in the Display Network – 6:39
Free
How To Find Out Which Dimensions Are Accepted By Websites for Ad Placements – 3:01
Free
ADVANCED SEO TECHNIQUES
How To Do Unstructured On-Page SEO – 15:13
How To Download All URLs from Isolated Sections of a Website [Screaming Frog] – 4:15
How To Create An SEO Landing Page Change Report – 7:41
How To Create A Conversion Rate Optimization (CRO) Plan [PPT]
How To Create An Intermediary SEO Landing Page Target List – 10:15
How To Identify Big Images That Slow A Website’s Load Time – 4:23
What Is Light Editing for SEO? 8:24
How To Tell Your Clients Which Pages Rank for Which Keywords – 8:24
Free
GEOTARGETING ON ADWORDS
An Introduction to Geotargeting on AdWords – 5:26
How To Make Targeted Bid Enhancements by Geography in AdWords – 4:04
What Is the Difference Between Point Radius Geofences and Predefined Geofences in AdWords? – 6:00
When Should You Eliminate Geofences and Target Worldwide? – 4:07
Free
COMPETITIVE ANALYSIS
Find Out What Your Competitors Are Spending On AdWords – 3:10
How To Create a Competitive Landing Page Analysis Prezo – 4:18
How To Create a Full List of Landing Pages for Each Competitor – 6:00
Free
KEYWORD RESEARCH
Keyword Research: How To Use the Google Keyword Planner To Make Quick Keyword Lists – 22:34
Free
How To Understand Keyword Bid Prices: Why Do Some Keywords Cost More Than Other Keywords? – 10:15
How (and Why) To Target Branded Keywords – 7:06
8-Point Keyword Research Checklist: Systematically Gathering Keyword Data – 18:50
How To Add Brackets Around Keyword Lists In Excel – 1:58
Free
How To Use The AdWords Keyword ROI Calculator – 9:01
How To Do An AdWords Keyword “Query Match” Analysis – 7:43
How To Add Negative Keywords In Five Minutes – 7:27
Standard Negative Keyword Lists for AdWords [Excel]
How To Create 3 Keyword Research Deliverables: Massive List, Refined List & Approved List
How To Add Positive Keywords To GSN Campaigns Via The Scanning Method – 5:45
The Three Most Common Methods for Adding Negative Keywords – 5:45
Why Does Quality Score Matter? – 4:09
How To Do Method-1 Keyword Expansion: Conversion-Focus KW Expansion – 4:38
What Metrics Are Most Impacted By Quality Score Changes? 4:45
Free
AUDITING ADWORDS ACCOUNTS
How To Do A 10-Point AdWords Checklist When Reviewing a New Account – 26:51
Basic AdWords Quality Assurance (QA) – 18 Slides
Advanced AdWords Quality Assurance (QA) – 12 Slides
Free
ADWORDS STRATEGIES AND GAMBITS
What Is The Difference Between An AdWords Strategy and A Gambit? – 3:24
Strategies: What Is The Hyperlocal AdWords Strategy? – 5:46
Strategies: What Is The Nonprofit AdWords Strategy?
Strategies – What Is The VC Strategy for AdWords
Strategies: What Is The Ego Gambit? – 5:00
Strategies: What Is The Branded AdWords Strategy? – 6:25
Strategies: The Reverse Engineering Gambit – 5:10
Strategies: The AdWords Competitor-Poaching Strategy – 4:41
Strategies: The BMM Research Strategy
Strategies: The Low-Dollar AdWords Strategy – 5:03
Strategies: The Double-Local AdWords Strategy – 1:56
Strategies: The Core Keyword Strategy – 10:10
Strategies: The Multi-Touch AdWords Strategy
Strategies: What Is The Deep-South Strategy? 4:56
Free
KEYWORD MATCH TYPES
What Are Broad Match Keywords? – 2:24
What Are Broad Match Modified Keywords? – 4:22
What Are Phrase Match Keywords? – 2:18
When Should You Use Broad Match Keywords? 4:40
How To Use Broad Match Keywords for Keyword Sculpting – An Introduction – 14:27
Free
CONVERSION TRACKING
Setting Up Conversion Tracking – 14:39
Free
Introduction to Conversion Tracking – 6:36
How To Perform QA Conversion Tracking On A Website – 7:03
How To Do Conversion Tracking Validation for 3rd Party Systems – 8:04
Free
FACEBOOK ADS & LINKEDIN ADS
Facebook Ads: How To Use Boosted Posts To Get Page Likes – 3:06
How To Comment As Your Page Using the Facebook Business Manager – 2:57
33 Examples of Great Facebook Ads [PPT]
23 Examples of Political Facebook Ads [PPT]
Free
101 Facebook Ad Examples
Free
90 Examples of LinkedIn Ads for Inspiration
eBook: Facebook Ads for Travel and Tourism
eBook: LinkedIn Ads for B2B Marketers
eBook: Facebook Ads for B2B Marketers
eBook: LinkedIn Ads for Educators
eBook: Facebook Ads for Education Marketers
eBook: Facebook Ads for Media and Publishing Companies
Free
LANDING PAGE OPTIMIZATION
Free
An Introduction to Landing Page Optimization Best Practices – 5:15
Understanding the Difference Between Top of Funnel and Bottom Funnel Landing Pages – 4:37
24 Great Examples of B2B Landing Pages [PPT]
How To Do A Basic 8-Step Landing Page Review (QA)
Free
ADWORDS AD OPTIMIZATION
Free
Introduction to AdWords Ad Text – 4:18
AdWords Ad Writing – Method 1 AdWords Copywriting – 4:46
AdWords Ad Writing: Method Two AdWords Copywriting: The Keyword-Headline Formula – 5:26
Examples of 19 Text Ads From B2B Companies That Buy Their Own Branded Keywords [PPT]
AdWords Ad Writing: Method Three AdWords Copywriting: Testing Ad Concepts
Examples of 15 Text Ads from B2B Companies That Poach Their Competitors Branded Keywords [PPT]
How To Upload Ads In Bulk From Excel To AdWords Editor – 6:04
Free
BASIC GOOGLE ANALYTICS LESSONS
How To Add New Users To Google Analytics Accounts – 7:03
How To Install Google Analytics on a Website – 6:52
Free
Understanding the Difference Between Sessions and Users – 5:05
How To Setup Google Site Search Tracking in Google Analytics – 4:14
How To Exclude Traffic from Your Office — 2:24
Free
An Introduction to Google Analytics Advanced Segments – 4:34
How To Verify That Google Analytics Script Has Been Properly Added To a Website – 2:47
What Is the Difference Between Source & Medium in Google Analytics? – 3:49
How To Find Out if the Google Analytics Tracking Script Is Missing from Any Page – 2:06
An Introduction to Google Analytics View-Level (fka “Profile-Level”) Filters – 5:35
How To Do A “Blind” Google Analytics Assessment – 14:45
How To Properly Name A Google Analytics “View” – 2:55
The 9 Most Common (Important) Google Analytics Metrics To Understand
Free
SEO KEYWORD RESEARCH
How To Deal With Google’s (Not Provided) Keywords – 11:28
How To Scrape Keywords from Competitor’s Website With Google Keyword Planner – 7:52
How To Use VLOOKUPs for Keyword Research – 8:09
A Quick Refresher On Using VLOOKUPs in Keyword Research – 2:30
How To Create An SEO Keyword Content Map – 4:03
How To Prepare SEO Keyword Target Spreadsheets – Method A
How To Move From SEO Keyword Targeting To Topic Targeting – 5:14
Free
BASIC SEO LESSONS
What Is The Benefit of SEO? – 3:36
Free
How To See How Many Pages On a Website Have Been Indexed by Google – 3:23
Free
How To Prioritize Which Pages Need SEO Optimization – 8:23
How To Identify If A High Bounce Rate Is Hurting Your SEO from Specific Devices – 6:01
How To Find Out If the Bounce Rate of Specific Landing Pages Is Hurting Your SEO – 4:31
Free
How (and Why) To Create an SEO Gap Analysis – 9:30
How To Find Out Who You Are Sharing Your Website Hosting IP Address With – 3:41
How To Find All Broken Pages (404s) On a Website [Screaming Frog] – 2:44
How To Find Out If You Have Broken Links On Your Website [Screaming Frog] – 4:29
How To Monitor Website Uptime – 5:34
Free
ADDITIONAL MATERIALS FOR BLACK BELT CERTIFICATION
[BLUE] 3-Step Preparations for A Client Discovery Call
[BLUE] 10-Step Weekly AdWords Optimization [PPT]
[RED] Understanding 5 Common Client Types – 10:21
Blue Belt Level Assignment – Keywords and Ad Creation [EXAM]
Blue Belt Level Assignment – Short Answer [EXAM]
Social Media Ad Assignment [EXAM]
Red Belt Level Assignment – Short Answer [EXAM]
Free
GOOGLE ANALYTICS ADVANCED TECHNIQUES
What Is Google Analytics? – 4:34
Free
How To Identify How Many Visitors Are Using Devices With Touchscreens – 4:05
How To Calculate How Many Unique Visitors Come To Your Website Per Month – 6:46
How To Use the Google URL Builder To Measure the ROI of Social Media Posts – 8:32
How To Use The Google URL Builder To Measure ROI of Press Release – 9:07
See What City The Visitors To Certain Pages On Your Site Are From – 6:13
How To Find Previous Page Path for Any Specific URL On Your Website – 4:39
How To Export A List of All Website URLs Along With Page Title Tags – 4:55
An Introduction to Google Analytics Intelligence Events (Alerts) – 8:21
How To Use Google Alerts To Identify SEO Problems in Real Time – 8:02
How To Send A Client Instructions On Setting Up Event Tracking – 5:45
How To Display Full URLs In Google Analytics – 6:00
The Most Commonly Used Google Analytics Dimensions – 20:10
Free
SEO AUDITS & SEO ASSESSMENTS
What Is An SEO Assessment? – 15:48
How To Gather Baseline SEO Data for an Web Presence Assessment – 17:21
How To Define SEO Content Priorities in Web Presence Assessment – 21:28
How To Do the Social Media for SEO Section on a Web Presence Assessment – 6:24
How To Do An Inbound Link Analysis for Web Presence Assessment – 15:07
How To Add Top Keyword Target Lists to A Web Presence Assessment – 11:57
How To Run Through a 9-point Google Analytics Checklist During a Web Presence Assessment – 9:35
How To Make SEO Content Recommendations in a Web Presence Assessment – 18:34
What Is The Difference Between a Web Presence Assessment and an SEO Strategic Plan? – 7:08
SEO Audit Checklist [PPT & Excel]
How To Run Through the Mandatory SEO Audit Checklist – 14:10
Example SEO Audit Presentation – 28:54
Free
SEO TAGS
How Meta Tags Display in SERPs – 5:12
Writing SEO Page Title Tags: Part 1 – [Screaming Frog] – 13:32
Writing SEO Page Title Tags: Part 2 – Google Analytics – 6:18
How To Find Out Which Images On a Website Are Missing SEO Alt Tags – 4:08
How To Find Which Pages On Website Are Missing SEO Tags [Screaming Frog] – 2:14
How To Export All Image Alt Tags in Bulk for Analysis [Screaming Frog] – 1:43
How To Do A Page Title Tag Keyword Gap Analysis – 10:51
Free
SEO LINK BUILDING
How To See How Many People Are Linking To a Website – 2:49
Free
Advanced Link Building Tactic: How To Target Huge Publications Like Mashable – 5:26
How To Build a List of Reporters for PR Outreach – 13:16
Free
GOOGLE SEARCH CONSOLE / GOOGLE WEBMASTER TOOLS
What Is Google Search Console/Google Webmaster Tools? – 5:27
How To Use Google Webmaster Tools To Submit Pages Directly to the Google Index – 5:39
How To Use The Fetch and Render Tool for SEO Auditing – 4:24
How To Setup Google Webmaster Tools / Google Search Console – 3:58
The Difference Between “Organic Keywords” & Google Webmaster Tools / Search Console Queries
Free
WRITING EFFECTIVE BLOG POSTS FOR SEO
What Does It Means for a Blog Post To Be Effective in SEO? 5:23
What Is Dual-Purpose SEO Content? – 8:04
What Tools Should You Use To Find Great Blog Ideas?
17 Of The Most Effective Headline Formulas
How To Keep Up With SEO Best Practices [ARTICLE]
Free
GOOGLE AD GRANTS
How To Prevent Your AdWords Grant from Being Canceled – 11:28
Free
DIGITAL MARKETING
Digital Marketing Key Terms
Free
ADWORDS EDITOR
How To Open An Account In AdWords Editor – 1:23
What Is AdWords Editor
How To Prepare Data Before Using AdWords Editor – 4:33
How To Upload AdWords & Keywords Using AdWords Editor – 3:21

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