ANALYZING ADWORDS RESULTS
This course contains the following lessons:
- How To Create a Competitive PPC Analysis – Three Parts: 27:32
- How To Calculate AdWords Conversions by Time of Day and Percentage of Budget – 10:31
- How To Identify Account-Wide Quality Score Problems Using Pivot Tables – 9:23
- How To Identify Which Ad Groups Have Quality Score Problems – 4:38
- Using AdWords Segments To See Which Network Generated The Most Clicks In a Campaign — 2:29
- How To Use The AdWords Search Query Report – 6:05
- How To Freeze Rows When Analyzing AdWords Data In Excel – 1:17
- Using AdWords “Segments” For Analysis – 10:17
- What’s The Difference Between Metrics and Dimensions? – 3:43
- The 11 Most Common AdWords Metrics To Understand – 13:27