How To Create An SEO Landing Page Change Report – 7:41

One of the most important things to understand about SEO is that SEO is not a site-wide thing.  SEO is something that happens on EVERY page of a website. So, rather than having an optimized website, you have optimized pages on a website.  This means that you need to look at SEO in the context of landing pages when you want to measure performance and health.  And one of the most important ways to do that is by creating a landing page change report, like you see here. It will draw your attention to pages that have gone up or down, so that you know where to optimize.

Please note that you can download the Excel template in the top left corner of this lesson.