This free course is meant for anyone who is in charge of running AdWords campaigns for dentists or dental offices. This is a great course for dentists who manage their own marketing efforts, or for those supporting them. The instructor is Will Marlow, who has personally built and optimized hundreds of AdWords campaigns, including more than two dozen for dentists across the United States.
The free lessons in this course will teach you the following things:
How to identify how much your competitors are spending on AdWords, and what dental keywords they are targeting.
How to understand which keywords to pay for to drive dental visits.
How to know the difference between AdWords and SEO for dentists.
How to measure which keywords are driving patients, and which ones are a waste of money.
How to setup “Call Only” campaigns to generate new patient phones calls.
How to write ads that work for dentists on AdWords
How to setup a remarketing campaign that makes your dental ads follow people around the Internet.
How to measure progress on a monthly basis.
How to avoid costly mistakes with your AdWords budget.
We hope you find the free video lessons in this course helpful.