5 PPC Facts That You Should Memorize

A big part of running PPC campaigns is understanding exactly what makes it unique and effective.

Here are five statements that I find myself repeating again and again that you should commit to memory before talking to clients:

  1. The fundamental power of keyword advertising is that you are targeting by “intent.” 
  2. The fundamental power of retargeting is that you are targeting by “behavior.”
  3. The key difference between SEO and SEM is the size of the keyword list.
  4. There is a very straightforward way to audit/optimize PPC campaigns: you simply organize the account from most expensive to least expensive, and work your way down.
  5. The #1 key to success in AdWords is aligning keyword–> ad text –> landing page.

Will Marlow is the founder of a Premier Google Partner agency, and has personally managed accounts that range from $1,000 to $1,000,000 per month in budget. You will make him happy if you register (for free) at this training site.


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